SOFA stands for SWIFT Operational Forum Americas, a yearly event targeted at a typical operational audience. This year’s SOFA is on 8-9 March 2011 in NYC. The theme for SOFA 2011 is “Defining the next generation of financial services”.
Innotribe is SWIFT’s innovation initiative. Innotribe’s mission is ‘Enabling Collaborative Innovation’. Part of our activities includes events: existing SWIFT events like Sibos and SOFA, third party events like CPA in Canada and EPCA in Europe last year. It usually translated into a “special” session, with lots of professionally facilitated interactivity.
With Innotribe events we have the ambition to “unpack” stereotypes, myths and hypes. These Innotribe Events are an energizing mix of education, perspective, collaboration and facilitation. Our success factors for this new type event are organized along the following three axes of “opening-up” our traditional ecosystem: audience, content and brand recognition.
So, what’s up at SOFA this year ? We have two things going on:
- At the end of day-1, yours truly will give the presentation “How to make babies” a strong metaphor for SWIFT’s Innovation Framework. Prezi version of this presentation is here. Tip: set sound “on”
- At the end of day-2, our innovation team will animate a Special Session “The New Thinkers”
Building on the Innotribe @ Sibos tradition of exploring “Tectonic Shifts”, this Special Session will be an energizing mix of education, new perspectives, collaboration and facilitation.
Our goal is to stimulate the generation of new ideas by bringing together a powerful mixture of audience members and by enabling freedom of discussion – allowing the conversation to take the participants into any and all areas that open up on the day.
We believe strongly in the potential
of unexpected encounters,
and the magic that can happen
when people from
are brought together
So the innovators and change agents of our industry will be invited to join the SOFA audience (and also to join us in Toronto for Sibos 2011 in September), and we hope this will foster exciting new discussions between them and the traditional SOFA attendees.
Ideas do not typically come out of the blue. Rather, they are usually variations of existing ideas. Sometimes, simply looking at a familiar idea from a different perspective can spark a new idea or the combination of existing ideas to achieve new goals and create radically different value propositions. All the topics we propose to discuss during this Innotribe Special Session at SOFA are also potential subjects to explore in Toronto – but we are looking for your feedback to tell us if these are the right ideas to stimulate your creative thinking!
Presentations from five great modern thinkers will culminate in an interactive exchange between the SOFA audience and the speakers, led by Innotribe facilitation champ Mariela Atanassova. The audience will be able to drive the discussion according to the themes that most interest them – ensuring everyone will have an opportunity to collaborate in the innovation we hope this session will stimulate.
Here are The new thinkers:
Venessa Miemis (
): Free agent, Master in Media Studies at the New School, NYC, futurist and digital ethnographer, researching the impacts of social technologies on society and culture and designing systems to facilitate innovation and the evolution of consciousness. Venessa will update us on The Future of Money project (world premiere at Sibos 2010) and The Future of Facebook, a new research project sponsored by Innotribe as Corporate Patron.
Douglas Rushkoff (
): thought leader and provocateur. Author of best selling books Cyberia : Life in the Trenches of Hyperspace, Life, Inc, and Program or be Programmed (all Amazon Affiliate links). Doug will give a talk about New Capitalism, and introduce his latest project on a Summit he is organizing in NYC on 20 October 2011 called “Contact”. Contact Summit will seek to explore and realize the greater promise of social media to promote new forms of culture, commerce, collective action and creativity.
Brian Zisk: organizer of the Future of Money & Technology Summit in San-Francisco (www.futureofmoney.com). Brian will summarise the findings of the Summit that took place on 28 Feb 2011. Psssst ! If you still want to go to Brian’s event, go the the registration page at ttp://futureofmoney.eventbrite.com/ and use the discount code “Innotribe”.
Stowe Boyd (
): probably THE authority on Social media, Stowe is a Social Philosopher and Webthropologist from NY. His work focuses on social tools and their impact on media, business, and society. In 2011, Stowe is focused on a new line of research: Social Cognition. This research is co-sponsored by Innotribe, and we hope to share the final results at Sibos 2011 in Toronto.
Kevin Slavin (
): also from NY, Kevin is founder of AreaCodeInc (recently acquired by Zygna, the undisputed leader of Social Games). Kevin will talk about the New Future and “Those algorithms that govern our lives” – including our personal finances!
(picture from Dave Gray’s blog)
For the interactive part, we will organise the session around the organic growth aspects of cities. I have written about this before in my post “How to make babies”, and recently there was a fantastic post by Dave Gray on “The Connected Company”. We invited Dave to SOFA as well, but he unfortunately could not make it.
Dave’s post is a fantastic post – and as far as I am concerned – one of those game changing post already for 2011, and I will definitely come back to it later.
Dave for example says:
And today, thanks to social technologies, we finally have the tools to manage companies like the complex organisms they are. Social Business Design is design for companies that are made out of people. It’s design for complexity, for productivity, and for longevity. It’s not design by division but design by connection.
He is also author of “Gamestorming, A Playbook for Innovators, Rulebrakers, and Changemakers” (Amazon Associate Link)
Looks like the book is very much about the principles that our team applies for interactive session design.
is exactly what we’re going to do
during this special session
What: Innotribe Special Session at SOFA 2011, NYC
When: From 2-5 pm on 9 March 2011 at SOFA (
Location: Marriott Marquis, Broadway, NYC