From time to time, I am invited to give a keynote presentation. More and more i am adding multimedia elements to that: video, audio, even silence. This transmedia approach is also something that keeps inspiring me when doing my day job, where i am architect and content curator of “events”. I always say that i am not in the “events” business but in the business of creating high quality feedback loops to enable immersive learning experiences. That’s quite a different ballgame.
Some fans believe that what I do with our flagship Innotribe@Sibos is where i put the bar. It is not.
It is my starting point.
I really would like to go much further in touching my audience at another, additional level than purely the cognitive level. That’s why i believe a multi-sensory, more intimate, even business romantic experience is needed.
That’s why i love so much the work of Tim Leberecht, here in a recent talk at TEDxIstanbul:
I strongly recommend you watch this talk for the full 18 minutes. And read the book it is based on.
Tim Leberecht, author of the book The Business Romantic and chief marketing officer of global design firm NBBJ and, worries that big data, algorithms, and self-tracking technologies are engineering the romance out of our lives. He argues that we can find and create more meaning, and even magic, by designing experiences that connect us with something greater than ourselves. He contends that we all long for moments that are powerful precisely because they are inexplicable, such as acts of collective generosity, random digressions, and exuberant passions, and even the beauty of losing control.
He is referring to “Unexpected moments of beauty, awe and wonders, the detours and digressions, the cracks of imperfection, that make a heart speed faster, adrenaline rush, moments in which we loose control, and fall in love with everything.”
When was the last moment in your professional life when you had an experience like that?
It seems that only the measured life is a good life. Optimized by algorithms. I don’t believe in that anymore. There must be something better, more intimate, more unique, more transient, less about scaling and optimizing.
There is another great new book by Matthew Crawford, called “The World Beyond Your Head: How to Flourish in an Age of Distraction”
It’s not an easy read, but Oliver Burkeman from The Guardian reviews: “Crawford has a point … adverts are everywhere, so much so you have to pay to escape. There are real benefits to silence. No great book, or idea comes without a degree of silence. Independent thinking is not possible without it. Perhaps this is why so many corporations and institutions demand our attention – and why we should protect it Scotsman Incisive. It’s philosophy as an intervention in issues of the day.”
And The Chronicle of Higher Education raves: “The most cogent and incisive book of social criticism I’ve read in a long time: accessible, demanding, and rewarding. Reading it is like putting on a pair of perfectly suited prescription glasses after a long period of squinting one’s way through life”
The book describes the big disconnect between our agency (or the illusion of it, by seemingly being in control by clicking some buttons on an app) and the result of our agency, the work, the piece of craftsmanship, that piece of art.
That’s why i deeply refuse to see my work “as a job”. Work should equal meaning should equal passion should equal Art. The artist’s way…
That’s why i subscribed again to Art School last year, and i just registered again for the 2015-2016 season. Last year was about drawing, next year will be about painting.
Own artwork @petervan 2015 - pencil on paper and some water diluted black chinese ink
That’s why i carved out some quality time for myself on Fridays, when i experiment with art, sound and poetry. And i installed a small studio in my atelier at home, with a MIDI keyboard attached to my Mac, running Garageband and Ableton Software. I also got myself a “Push”, a special hardware device to play music and create sound landscapes in Ableton.
So i started thinking about what it would take to evolve my presentations into some sort of performance, where i only use my own artwork, my own self-composed sound landscapes and my self-written poetry. And do it LIVE! Standing in full vulnerability.
And what would a trailer for such a live performance look like? Here is a little experiment… The trailer is just an existing iMovie template tweaked with my own artwork.<p><a href=”https://vimeo.com/132009275″>The Spooky World of @Petervan</a> from <a href=”https://vimeo.com/user29570471″>Peter Vander Auwer</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>
I showed it to some friends, and i was surprised how much a little thingie like this can create emotional reactions. Somebody else wanted me to do some commissioned work to create an immersive learning performance for a marketing event in 2016. Yet somebody else wants me to completely re-invent their executive off-sites to move them away from the boring flipcharts, whiteboards, post-its, scribing, and gamification tricks. And move them into deep intimate and almost zen-like retreats with tailer made, unique and transient multi-sensory experiences to create high quality connections of human beings on a mission for genuine and positive impact.
All these formats create a new type of scarcity, experiences that we can’t fully posses, experiences that don’t last, experiences that we don’t fully comprehend. They restore friction and doubt in a world of certainty, knowledge, and seamlessness-ness.
Formats where it is not about rapid prototyping, nor about fast iteration tracks to find a solution for a problem. We have to get out of problem solving mode. We already do that the whole year long. I believe we are hungry for a higher quality of being truly present. What Tim Leberecht calls:
“Being Thickly Present”
Maybe i am onto something that may lead to another level of awareness and articulation of corporate narratives beyond the hollow mission statements. Entering a new age of enchantment, in search for something bigger and more valuable than all that what can be measured. The beauty of things that don’t scale. Beauty keeps on chasing me. I wrote about it in “Confused by Beauty” and “The Battle for Beauty” featuring once more The Business Romantic.
What do you think? Let’s have a conversation ;-)