Archive for the ‘Personal Values’ Category

From time to time, I am invited to give a keynote presentation. More and more i am adding multimedia elements to that: video, audio, even silence. This transmedia approach is also something that keeps inspiring me when doing my day job, where i am architect and content curator of “events”. I always say that i am not in the “events” business but in the business of creating high quality feedback loops to enable immersive learning experiences. That’s quite a different ballgame.

Some fans believe that what I do with our flagship Innotribe@Sibos is where i put the bar. It is not.

It is my starting point.

I really would like to go much further in touching my audience at another, additional level than purely the cognitive level. That’s why i believe a multi-sensory, more intimate, even business romantic experience is needed.

That’s why i love so much the work of Tim Leberecht, here in a recent talk at TEDxIstanbul:

I strongly recommend you watch this talk for the full 18 minutes. And read the book it is based on.

Tim Leberecht, author of the book The Business Romantic and chief marketing officer of global design firm NBBJ and, worries that big data, algorithms, and self-tracking technologies are engineering the romance out of our lives. He argues that we can find and create more meaning, and even magic, by designing experiences that connect us with something greater than ourselves. He contends that we all long for moments that are powerful precisely because they are inexplicable, such as acts of collective generosity, random digressions, and exuberant passions, and even the beauty of losing control.

He is referring to “Unexpected moments of beauty, awe and wonders, the detours and digressions, the cracks of imperfection, that make a heart speed faster, adrenaline rush, moments in which we loose control, and fall in love with everything.”

When was the last moment in your professional life when you had an experience like that?

It seems that only the measured life is a good life. Optimized by algorithms. I don’t believe in that anymore. There must be something better, more intimate, more unique, more transient, less about scaling and optimizing.

There is another great new book by Matthew Crawford, called “The World Beyond Your Head: How to Flourish in an Age of Distraction”

World beyond your head

It’s not an easy read, but Oliver Burkeman from The Guardian reviews: “Crawford has a point … adverts are everywhere, so much so you have to pay to escape. There are real benefits to silence. No great book, or idea comes without a degree of silence. Independent thinking is not possible without it. Perhaps this is why so many corporations and institutions demand our attention – and why we should protect it Scotsman Incisive. It’s philosophy as an intervention in issues of the day.”

And The Chronicle of Higher Education raves: “The most cogent and incisive book of social criticism I’ve read in a long time: accessible, demanding, and rewarding. Reading it is like putting on a pair of perfectly suited prescription glasses after a long period of squinting one’s way through life”

The book describes the big disconnect between our agency (or the illusion of it, by seemingly being in control by clicking some buttons on an app) and the result of our agency, the work, the piece of craftsmanship, that piece of art.

That’s why i deeply refuse to see my work “as a job”. Work should equal meaning should equal passion should equal Art. The artist’s way…

That’s why i subscribed again to Art School last year, and i just registered again for the 2015-2016 season. Last year was about drawing, next year will be about painting.


Own artwork @petervan 2015 - pencil on paper and some water diluted black chinese ink

That’s why i carved out some quality time for myself on Fridays, when i experiment with art, sound and poetry. And i installed a small studio in my atelier at home, with a MIDI keyboard attached to my Mac, running Garageband and Ableton Software. I also got myself a “Push”, a special hardware device to play music and create sound landscapes in Ableton.


So i started thinking about what it would take to evolve my presentations into some sort of performance, where i only use my own artwork, my own self-composed sound landscapes and my self-written poetry. And do it LIVE! Standing in full vulnerability.

And what would a trailer for such a live performance look like? Here is a little experiment… The trailer is just an existing iMovie template tweaked with my own artwork.

<p><a href=”https://vimeo.com/132009275″>The Spooky World of @Petervan</a> from <a href=”https://vimeo.com/user29570471″>Peter Vander Auwer</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

I showed it to some friends, and i was surprised how much a little thingie like this can create emotional reactions. Somebody else wanted me to do some commissioned work to create an immersive learning performance for a marketing event in 2016. Yet somebody else wants me to completely re-invent their executive off-sites to move them away from the boring flipcharts, whiteboards, post-its, scribing, and gamification tricks. And move them into deep intimate and almost zen-like retreats with tailer made, unique and transient multi-sensory experiences to create high quality connections of human beings on a mission for genuine and positive impact.

All these formats create a new type of scarcity, experiences that we can’t fully posses, experiences that don’t last, experiences that we don’t fully comprehend. They restore friction and doubt in a world of certainty, knowledge, and seamlessness-ness.

Formats where it is not about rapid prototyping, nor about fast iteration tracks to find a solution for a problem. We have to get out of problem solving mode. We already do that the whole year long. I believe we are hungry for a higher quality of being truly present. What Tim Leberecht calls:

“Being Thickly Present”

Maybe i am onto something that may lead to another level of awareness and articulation of corporate narratives beyond the hollow mission statements. Entering a new age of enchantment, in search for something bigger and more valuable than all that what can be measured. The beauty of things that don’t scale. Beauty keeps on chasing me. I wrote about it in “Confused by Beauty” and “The Battle for Beauty” featuring once more The Business Romantic.

What do you think? Let’s have a conversation ;-)

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There is a fantastic talk on the 99u site by Mark Eckō titled “Embrace the mess”

Mark Ecko

Entrepreneur, media mogul, and designer Marc Eckō tell us that, if we’re not careful, we can let others label us and define our career, robbing us of our natural potential. The solution?


Stand up for yourself!


Mark Ecko book Un-Label

It’s a great talk, one of those that I listen to second by second, making lots of notes almost leading into a full transcript of the talk. Somewhere halfway the talk, it seems there is a book about this by Mark Eckō titled “Unlabel: Selling You Without Selling Out”. I bought it right away after this talk. I have no credits for any of the ideas in this blog post. It’s just a transcript. It’s just some re-ordering of somebody else’s great ideas.

Mark Eckō has 3 messages for you:

  • Embrace the mess
  • Create wealth that matters
  • Be an Un-Label

Embrace the mess

The talk starts with the famous quote by Thomas Edison “Genius is 1% inspiration and 99% perspiration”

Edison genius

99% perspiration as if


You manage the PAIN of the grind

You embrace the RIGOR

Your hard work is THE HEART of genius


1% inspiration as if


Inspiration needs to be dosed carefully

Inspiration is ROMANTIC and perhaps distracting

And IDEATION can be a rabbit hole


You are so busy

You are so busy grinding

You are so busy perspiring


That perhaps we have forgotten to imagine


Are you’re an entrepreneur, or a creator and an artist?


Sometimes we think being an artist/creator

Is indulgent



About self-philosophical people

That get dressed in all black

Lean back


And get moody,

And self-loathing


Sloppy and right brained


Or maybe this is just not for you?

Maybe you loose some of that swag or that freedom?


Where when you were in second grade

You would just raise your hand and say:


YES! I am an artist!


Some think that this notion of creator/artist is divine

And we struggle with that

We believe there are a holy war between creative and art and commerce


This inhibits us in our relationship with our art


So I challenge you folks who don’t necessarily fancy themselves as artists

That just because you can not manipulate paint, sculpture or music

Doesn’t mean you should not problem solve like an artists


Learn to embrace the messiness of creation

Give yourself more than the 1%, chill-on the dosing, ok?

Create wealth that matters


Numbers don’t lie, but they don’t always tell the truth


We are obsessed with accounting,

Accounting for our money, our grades, our wins, losses, time, likes, followers, fucks, KPIs, the quarter, page views, etc


Count count count


Quit counting


Big data matters

But Being human even matters more


You can’t loose sight of the qualitative intent


Qualitative excellence cannot be hacked


Wealth that matters cannot be counted


Be an un-label


One used to say “perception is reality, you have to control the room”


But no,


Reality is reality


We try to give a taxonomy to everything

The perceived versions of ourselves

We focus on the outside only

Attempting to remain in fashion

Hopefully from value to the skin

Instead of skin to the world


Fash-ion: group of people acting together

Fas-cism: a way of organizing a society rules by dictatorial controls, a very harsh control or authority


The gospel of streetwear


All these gatekeepers in my office






I was so busy to round off my edges


I was so busy assigning so much value to this 3rd party infrastructure, these gatekeepers,


Divergent ideas breed independence


I was looking for their approval

And letting me frustrate by this


When you ask for change

It is going to be with friction

It’s going to be work

Perhaps you going to ask for enemies


Apologising for your square edges does not make sense


Gatekeepers breed groupthink


How much energy in my life did/will I give to those gatekeepers?


Don’t loose sight of the GOAL-keepers


Who care more about what you are making

Even care about how you make them FEEL


When you refuse to be labeled

Suddenly you play by your own rules

Not theirs


When rules start to look like BLIV-IT s

Defy them


Measure yourself up to your own standards


Versus the gatekeepers’

Abstract and often irrelevant compliance metrics


Just saying:

There are some compliance standards

That are rather old

And not really relevant anymore


No one has a monopoly on validation


It’s about your body of work


The talk resonates strongly with me.


Because it resonates with who I am deep inside.


I feel like the artist/creator in his atelier below.


Fig_Sculpture_Fischl atelier

Thinking– Creating – Sensemaking.


The messy space of creators

Not the clean-desk policy of clerks


Away from the counting

The accounting

The efficiency

And making the numbers


And much closer to being human

Taking time

Let emerge

And creating uniqueness.


Without the GATE-keepers

But with the GOAL-keepers.

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Peter Thiel is always good for some controversy. Usually, I am a big fan of him, despite his libertarian opinions. But this time I have to disagree. Because it seems that he hates business suits, to a point that he does not want to invest on startup CEO wearing a suit. In Business Insider he says:

“Maybe we still would have avoided these bad investments if we had taken the time to evaluate each company’s technology in detail,” Thiel says in his book. “But the team insight — never invest in a tech CEO that wears a suit — got us to the truth a lot faster.”

But look at what he wears himself in that article!

Peter Thiel in Suite

Maybe it’s just a promotional stunt for Thiel’s new book, “Zero To One,” but even so, I believe it re-enforces polarization and avoids inclusion.

Indeed, what do vestimentairy aspects have to do with content? I even saw a post (hopefully jokingly) suggesting that at next FinTech innovation events no suites would be allowed. What a joke! I don’t think this works.

I am more and more convinced it is our responsibility to build bridges, and create inclusions instead of accentuating the differences.

I have heard similar vestimentairy comments about people within the FinTech innovation community saying things like: “he/she has not enough “streetcred” to be part of our community.”

What a crap, this whole “Streetcred” versus “Suites”!

The beauty is in the diversity and being able and willing to go beyond simplistic categorization of exclusion. Old world is about exclusion. New world is about inclusion. The new world is all about building bridges. About staying away from polarized positions. Because I believe the beauty is in between the extremes.

Somebody reacted to me: “but then you will end up with grey!” and I replied: “No, I don’t think so, I think we will end up with a rainbow of colours”.

At Innotribe Sibos 2014 in Boston (29 Sep – 2 Oct), our tagline is “Building Bridges”. In our facilitated sessions, we will use voting/scoring cards labeled “Ties” and “Tattoos”. But not to accentuate the differences, but to bring people together, help them understand each other’s point of view, and agreeing and documenting our intentions for progress.

The secret is in the inclusion of Ties and Tattoos

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Some time a ago, i took a “little” break for the rat-race, also know as “sabbatical leave”. It allowed me to find internal rest, and clarity about a lot of things important to life. One of the “plans” was to stick to “the plan of not having plan” and let emerge what comes.

I got back to drawing – yes, i was trained as an architect – and discovered i am still quite good at drawing straight lines, but really challenged by curved lines, like human bodies, faces, hands,… probably a testimony of my inclination to the cognitive, analytic, “straight” thinking patterns that formed the first part of my life.

I also did a little dive in the works of Carl Jung. One of the works i struggled through was “Man and his Symbols“.


Jung Man and his Symbols


I was particularly attracted to the part on dream analysis, and how a dream strictly spoken can only be analysed by the dreamer himself. There is not something like a standard way of analysing dreams. I followed the suggestion to document my dreams. I found this quite confrontational. Very personal. Most of it not really for publication on a public blog.

But i was surprised how some dream transcripts came out in different formats: from films scenarios, to paintings, or even poetry like.

I will start publishing some of these dreams. Here is the first one: i labeled it “breakfast”. Hope you like it.


Warm hands wiping

Caressing the table

Weeping leftovers of the night

Used and worn-out shrapnel

Dispersed sparks amidst breadcrumbs and tears


More to come…

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Rogier Noort just published a post on his site, for a great part based on an interview he did with me during the Enterprise 2.0 Summit in Paris in February of this year. Rogier’s original title of the post was “Collaboration:  Salvation or Myth”. It’s a great post, and Rogier clearly took the pain to reflect on our conversation. I would label it as “The Myth of Collaboration”. Some people call my point of view blasphemy in a period where everything has to be “social”, “working together” and “collaboration and hacking spaces”. So be it. I just felt there was something deep wrong about it, and Rogier did an awesome job of articulating my thoughts. I have copied the text in it’s entirety, and just added the usual colour emphasis.

+++ Start Rogier’s post +++

Collaboration is an important part of productivity. It’s a highly desired commodity, but seemingly more elusive that you’d might think.., and it cannot be forced.

The other day my wife saw a message from an old colleague.., they’re moving her to a flex desk. “Now, I’m no longer allowed to place a photo of my grand children on my desk”, is what she said.

Her work is routine, she’s not allowed to work from home, needs no collaboration, won’t hop from desk to desk, and nobody will wander in looking for a place to work.., in other words.., that particular department does not need flexible workspaces. What they need is a working environment where an employee feels comfortable, secure and relaxed. A place where it’s okay to have a picture of your grand children on your desk.

This message reminded me of a conversation I had with Peter Vander Auwera about this very topic. I didn’t know quite how to put this in a post, until now.

The Key to Success

There is a wide variety of approaches to SocBiz, or Enterprise 2.0, some say the business goals have to be aligned to social, or we need to measure everything first, or we have to have a Digital Village first… others take a more tangible approach. A more non-virtual one. They reshuffle the physical space people work in.., the office floor.

Collaboration is the key to success.., so.., we create a (physical) working environment where collaboration is as easy as raising your hand and ask a question. Serendipity is guaranteed because people have no fixed desk, so you never know who you’re going to sit next to.

The Myth

According to Peter “[the office space] has been designed to enhance collaboration… working with each other across departments.”

The myth is, you have to collaborate all the time.

But, not everybody operates that way. As far as I’m concerned, I like my work area quiet. I need focus to concentrate, and more often than not, my work needs to be accurate and creative. Two things I can (or need to) do alone, no collaboration is needed.

For Peter it’s the same; “I don’t function that way… I need time on my own to think.”

Collaboration is Not Happening

Peter explains his view further; “When you sit with other colleagues around a “collaboration” table.., I hardly see any collaboration. Everybody still works in their own zone, because they have work to do. It just doesn’t happen.”

This happens when culture and progressive ideas clash. You can’t force people into a collaborative state of mind. Reshuffling desks, open up the floor, and taking away personal offices does not guarantee collaboration.., it just doesn’t.

I’m sure at some companies, for some departments this approach can do wonders. But, we should judge the merit of such huge changes on any specific floor/office/department/company.

You could simply ask employees their stand on such a high impact change.

Personal Space

“The other aspect has to do with physical space and emotional space. When working in a collaborative space I have the feeling my privacy is disturbed. At any time somebody can come up behind you and look over your shoulder.., it feels like a sort of surveillance.”, Peter says.

“It’s difficult to articulate, because I have nothing to hide, in fact, I have a lot of things to share. The idea of collaboration has the opposite effect, it doesn’t invite me to collaborate with the people who look over my shoulder. Because I feel they are intruding in my privacy zone, my creativity zone.”

The idea that anybody can criticise your work at any time can be a great hinder. This is not just in the physical space, but can also occur in a collaborative on-line space. When I’m working on something, a blogpost for instance, I like to write a great deal, preferably all the way to the end with a revision or two, before I let anybody read it.

This is my process, the way I want to work.., I do not want any input, suggestions or comments until I’m good and well ready for them.

More about working in peace can be read in “Silence, I’m Painting“, an article by Peter on his personal blog.


… or lack thereof. Most people in the office have nothing or very little to do with your work. The chance of having exactly that person that you need come sit next to you in an open floor space is quite slim.

The odds of serendipity (fortuitous happenstance or pleasant surprise) are against you, against us. Even if you plan and scheme everything to enhance those chances.

Inspiration therefore is one of those things we seek out. We connect with those people who can help us move beyond a certain point.., everything else is just noise.


Peter worries about this attitude sounding arrogant. Knowing Peter.., this is far from what is happening.

What’s really happening is that, at times, we should stop and think, reflect on the changes we’re trying to make, and the goals we want to achieve. Despite the fact there are a lot of talented people out there with a great number of good ideas, we cannot, and should not, just apply them. This goes for collaboration, but also hierarchy, job titles, software.., you name it.

Social business, The New Way of Working.., or whatever you want to call it.., is NOT generic. There is no One-Size-Fits-All. Not only does this apply to every company, but also to each department and each individual. To generalise, automate, or standardise this idea works as good as trying to fit every person in exactly the same suit.


Like any other undertaking, regardless of what it is, for it to have long term success, there has to be balance.

An office should provide spaces for all sorts of productivity styles. Employees should be involved in the design, their opinions should drive the change. After all, it is they who do the work.

 Thank you Peter for the insights and challenging us to think.

Peter is a creative thinker, creator and sensemaker. Co-initiator of Corporate Rebels United, a movement to unite corporate rebels worldwide to ensure that true change happens virally. Charter Member of Change Agents Worldwide.

Edit: Richard Martin (@IndaleGenesis) pointed me to this wonderful video made by Dave Coplin (@DCoplin). It really adds to the points made in the post. It’s only 9 minutes, I encourage you to watch it.

+++ end Rogier’s post

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Corporate Rebels United is a movement uniting innovation- and disruption-catalysts and instigators worldwide to ensure that true change happens virally from deep within the fabric of our organisations.

rebels mathias 1

The organisations we have in mind can be any size/form of organisation (Fortune 500 company, SME, NGO, non-profit, Network, Peer-to-Peer, Cell, System, Context) and we aim to be truly cross industry (industrial, tech, health, government, financial, pharmaceuticals,  educational, ….)


The Only Rule Is That There Are No Rules


We Trust That You Are REsponsible


We don’t do screening or certification of our activists: our movement is designed by and for trust in the first place. We welcome any inspired individual from any organisation that is subscribing to our manifesto and is willing to implement the 20 principles of our movement in the way that makes most sense in their individual and group context:

  • If You are a principal champion of a program or cause or action
  • If You do not wait for permission to lead, innovate, strategize
  • If You are Responsible, Do what is right
  • If You aim for Greatness, Healthy Fire, Worthiness
  • If You name things others don’t see yet
  • If You point to new horizons
  • If without You, the storyline never changes

Then Corporate Rebels United is something for You!

When we started in 2012 with Corporate Rebels United, we had no idea that 2 years later we would be a group of +/- 800 protagonists/instigators, from San-Francisco to New-Zealand and anything in between, truly cross-industry. Our web presence was sober: with the help of Mathias, we created a super simple one-page-HTML site with our Manifesto, and at the bottom of that page a simple “JOIN” button.

Manifesto Rebels Pic

The Manifesto (PDF available on the new site)

We also created a Facebook group, a Google+ Community, a LinkedIn Group and a Twitter account (@corprebels). Every day, one or more people joined, and shared suggestions. And we got some cool speaking opportunities at TEDx events and in some corporate environments.

End 2013, i got a mail from Nadja Petranovskaja from Hamburg asking:


“Are we going to DO something here?”


Indeed, although several folks already had set up a Local Chapter, and there was some good sharing going on in the online communities, i agreed with Nadja that we wanted to be more actionable. We wanted to be more than just another echo chamber of the Internet.

We connected via Skype, and had several hack sessions to prepare our action plan for 2014. As we have a great group of silent advisors, i suggested to Nadja that we’d have a call with them to do some sound boarding of our initial ideas. Not really to my surprise, that call ended up as a personal coaching call for myself. It was a period where i felt exhausted, mentally and physically tired. Anyway, the advice i got was to first create clarity for myself before messing around with the Corporate Rebels United movement.

I took some time off (a sort of mini-sabbatical), slowed myself down, did almost nothing, except reading a lot, taking my bicycle when sun was out, trying to stick to the plan of not having a plan. I was taking lots of notes and keeping some sort of journal – I think i have enough material for 50-60 blog posts or maybe a book, and will start gradually releasing the new material in the coming weeks/months.

In the meantime, Nadja and myself kept exchanging ideas, themes and action plans. Then, a couple of weeks ago, i decided to walk my talk, booked a cheap flight to Hamburg, and spent a hacking day with Nadja to lay the foundation for our new website and action plan. Some time before, i had asked several people for help with a basic WordPress site, but nobody really delivered. In Hamburg, we just started working on it, did some initial white-boarding and post-it hacking, and Nadja teached me some WordPress basics. In about half a day, we had our site up and running with some basic content, and Nadja had produced a nice PDF version of our Manifesto, a video illustration our first Hack, and an fantastic foldable flyer on our “I am Responsible” theme for 2014.


Nadja working on the video for Hack#1

It was awesome. I went back home – completely energised – and worked out some details, created more content, polished a bit, and… here it is, the brand new site of Corporate Rebels United.

We still want to keep it relatively basic: our website is a quite straightforward WordPress site. It allows for basic collaboration where you can comment on every page and post. We added some forms to post ideas and artwork. Of course we are aware that more powerful collaboration tools exist such as Jive, Microsoft’s Yammer, Salesforce’s Chatter, SocialCast, Lithium, SocialText and many other Wiki environments. But before we move to one of those Rolls-Royces, we first want to test the appetite and needs of the Corporate Rebels as we go. In the meantime, we suggest we default to a couple of de-facto standards for online collaboration, without full integration within our website (See the tools section on our new site).

We hope that the new environment will encourages you to actually DO something.

And we made some suggestions:

  • Celebrations for the Corporate Rebel of the month
  • Helpers: there is a lot of creative power in the movement, so we decided to outsource some of the work for visual artists, creatives, PR people, etc
  • Hacks: not the heavy lifting work, but some small tips, tricks and practices to help you coming out of your protective shell, and make more powerful connections within and across your organisations.
  • Value Practices: we invite all Corporate Rebels to start forming small teams (“pods” as Dave Gray would say) to hack out Practices for Value Creation that can be shared inside and outside of our community as sources of inspiration, practice, and reflection.

Our main theme for 2014 is “I am Responsible”

I am responsible

We’d like to encourage you to be responsible human beings. Being a Corporate Rebel is NOT about kicking and screaming around like crazy. It is about daring to be great, about daring to step forward, about taking personal leadership.

It is about being responsible and actionable. Corporate Rebels are responsible for:

  • Themselves: their mental and physical well-being
  • The teams they belong to:
  • The organisations these teams belong to;
  • The ecosystems these organisations belong to;
  • The whole world these ecosystems belong to

Since the start we loved the idea of being a actionable group of people, not just a think-tank or an echo-chamber of the internet. With the new website, we try to create some conditions to enable online group collaboration, and to suggest some initiatives where everybody can apply his/her talents for the great cause for our movement: to make of our organisations places where people come alive!

Corporate Rebels United is a movement. It’s a culture, emerging from some specific behaviors. It’s a tribe of enthusiastic protagonists hungry for change. Positive change. Not an anarchist tribe, but a tribe of people who care for the companies they work for and want them to succeed in the 21st century of hyper-connectivity. Corporate Rebels United soul is about people taking agency, people stepping forward and taking responsibility, self-empowering themselves.

Corporate Rebels United is deeply value and purpose driven. We have an ambition for progress, looking forward. We fight mediocrity, and applaud critical thinking.

We invite you to join us and be part of our challenging journey.

Rebelliously Yours,


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I have been away for some while. Many of you thought I was on a sabbatical leave, but that was just a smoke curtain for a much more dramatic makeover and re-invention of myself. I decided to become a true cyborg.

Oculus Ruft Headset Shoot

Zuck was onto something when he decided to acquire Oculus for 1.9B$ earlier this month: blurring the virtual world with the physical world to tap into the enormous opportunity of virtual experiences. But I believe he did not go till the end of his thoughts. You see, the Oculus is “only” one-directional. Giving you the input of virtual worlds. What if you could also give-back and share-back into the virtual world? The ultimate sharing economy?

That’s why I recently decided to become angel investor in a small start-up from Ukraine called “The Fishery”. We are really in stealth mode, I can’t say too much of it. But we are applying the lean startup methodology and we now have our first MVP (Minimal Viable Product) that we start iterating with our celebrity customers. I hope you will understand I can’t share names at this stage.


Whereas products such as FitBit, Jawbone and others focus on QS (Quantified Self), we believe that with the Fishery we are entering the space of the Qualified Self – it’s about depth and quality, not quantity. We are still hesitating what will be the name of the product: something between the “Fishbit” of the “iFish”: indeed, what we are doing is starting to fish into the deep oceans of the subconscious and the unconscious, where data and the human species become integral one and holistic.

For quite some time, I was a big believer in so called “Personal Data Stores”: tools for the user that allow us to decide ourselves which pieces of our data we share with what vendor in what particular transaction context. But I realized that this only covers the data that we share intentionally. It does not cover data that we share non-intentionally (like the signals from our SIM cards), or data that are collected in surveillance and co-veillance scenarios.

So why not bite the bullet, accept that privacy is dead, and move into the realm of extreme transparency? And what if we could just plainly connect our own human brain to the internet, and create a distributed peer-to-peer exchange of human brainpower, and start to keep a human ledger that is cryptographically secured and trusted? This goes way beyond the Minority Report scenarios (after all, a film of more that a decade old). In this case, you only have to start thinking about something you would do, and hop! It would be immediately shared and algorithmically processed by the hive of connected brains. Of course, we’d have to make some major changes to legislation and regulation, but that can be overcome, it has been done before.

Anyway, last week I was back in our labs in Ukraine, and I volunteered to become the first test case for the latest beta version of our Fishbit.

Petervan with Fishbit

What you see on the picture is me on the lab-bed, right after the 3 hour operation. The little brick on my chest is the prototype of the Fishbit. About 35 wires are connected to different sensors on my brain, my heart, my blood pressure, my lungs, skin, my legs, arms, etc: it’s a true virtual and “brick”-and-mortar tricoder of all my physical and mental sensations and experiences, not only at the cognitive level, but more importantly also tracking and tracing the sub- and unconscious activities of my brain and body.

The Fishbit has of course a number of well-documented open APIs, as this is clearly a platform play where developers can let explode their creativity for thousands of apps tapping into my body, mind, and soul. And to fully bite the bullet of transparency and surveillance, we have added a couple of more secret “dark” APIs to give direct access to governments and other trustworthy organizations looking after the greater good of society at large. But I am deviating.

The mask and the tube are there to add extra oxygen and creative gases, because the sensations are so strong that I need to breath much more consciously to let my heart pumps more oxygen in the blood streams. I can tune the tube, for example per season or month, when for example in April I get an extra dose of laughing gas, and in May some smell or spring blossoms to bring me back to my 60ies hippie memories.

One of the earlier versions had an API with Twitter that made it much easier for me to tweet. I just had to think “tweet”, and hop, there where 140 characters describing what I had spotted in my 2,500 RSS feeds that I follow on a daily basis.

But now we can go a lot further

Jung Man and his Symbols

Many of you know that I am a deep expert in the works of Carl Jung, especially his Book of Dreams, The Man and his Symbols, and his work on the Self, the Archetypes, the personal and the collective unconscious

Jung Sphere

Illustration from the book: “Jung, a very short introduction” by Anthony Stevens

What we discovered with Fishbit, is that sharing as we know in Facebook, Twitter, etc is so… well, outdated. If we reflect on Jung, this sort of FB-sharing only addresses the outer shell of who we are, the ego. In many cases that ego is made up and self-created, and by no means reflecting our deeper selves and motivations. Now, with Fishbit we can tap into that power.

Now, I can share my dreams as they happen. The Fishbit sensors sense when I am entering my REM sleep, can capture my dreams, and in the preferences I can set whether I want my dream to be shared as a literal transcript, as a film scenario or as a piece of poetry.

Now, I can connect my collective and personal conscious to the grid, and share with vendors my really true subconscious needs, to they can shoot better ads to me, the target. Finally! Indeed, as my hero Frank Zappa used to say: “without deviation from the norm, progress is not possible.”

Zappa deviation norm

And is it not progress when now, for the first time, data, dualism, humanism and the deep unconscious merge into a exciting melting pot with unseen business opportunities on the medium and long term? I hope you share my enthusiasm for this wonderful new world. Welcome to the world of Fishbit. Welcome to my ultimate cyborg make-over.

UPDATE: obviously this post was related to it’s fishy publication date. Thanks for your reactions of concern about my health, I am doing 100% fine ;-)

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