I have been away for some while. Many of you thought I was on a sabbatical leave, but that was just a smoke curtain for a much more dramatic makeover and re-invention of myself. I decided to become a true cyborg.
Zuck was onto something when he decided to acquire Oculus for 1.9B$ earlier this month: blurring the virtual world with the physical world to tap into the enormous opportunity of virtual experiences. But I believe he did not go till the end of his thoughts. You see, the Oculus is “only” one-directional. Giving you the input of virtual worlds. What if you could also give-back and share-back into the virtual world? The ultimate sharing economy?
That’s why I recently decided to become angel investor in a small start-up from Ukraine called “The Fishery”. We are really in stealth mode, I can’t say too much of it. But we are applying the lean startup methodology and we now have our first MVP (Minimal Viable Product) that we start iterating with our celebrity customers. I hope you will understand I can’t share names at this stage.
Whereas products such as FitBit, Jawbone and others focus on QS (Quantified Self), we believe that with the Fishery we are entering the space of the Qualified Self – it’s about depth and quality, not quantity. We are still hesitating what will be the name of the product: something between the “Fishbit” of the “iFish”: indeed, what we are doing is starting to fish into the deep oceans of the subconscious and the unconscious, where data and the human species become integral one and holistic.
For quite some time, I was a big believer in so called “Personal Data Stores”: tools for the user that allow us to decide ourselves which pieces of our data we share with what vendor in what particular transaction context. But I realized that this only covers the data that we share intentionally. It does not cover data that we share non-intentionally (like the signals from our SIM cards), or data that are collected in surveillance and co-veillance scenarios.
So why not bite the bullet, accept that privacy is dead, and move into the realm of extreme transparency? And what if we could just plainly connect our own human brain to the internet, and create a distributed peer-to-peer exchange of human brainpower, and start to keep a human ledger that is cryptographically secured and trusted? This goes way beyond the Minority Report scenarios (after all, a film of more that a decade old). In this case, you only have to start thinking about something you would do, and hop! It would be immediately shared and algorithmically processed by the hive of connected brains. Of course, we’d have to make some major changes to legislation and regulation, but that can be overcome, it has been done before.
Anyway, last week I was back in our labs in Ukraine, and I volunteered to become the first test case for the latest beta version of our Fishbit.
What you see on the picture is me on the lab-bed, right after the 3 hour operation. The little brick on my chest is the prototype of the Fishbit. About 35 wires are connected to different sensors on my brain, my heart, my blood pressure, my lungs, skin, my legs, arms, etc: it’s a true virtual and “brick”-and-mortar tricoder of all my physical and mental sensations and experiences, not only at the cognitive level, but more importantly also tracking and tracing the sub- and unconscious activities of my brain and body.
The Fishbit has of course a number of well-documented open APIs, as this is clearly a platform play where developers can let explode their creativity for thousands of apps tapping into my body, mind, and soul. And to fully bite the bullet of transparency and surveillance, we have added a couple of more secret “dark” APIs to give direct access to governments and other trustworthy organizations looking after the greater good of society at large. But I am deviating.
The mask and the tube are there to add extra oxygen and creative gases, because the sensations are so strong that I need to breath much more consciously to let my heart pumps more oxygen in the blood streams. I can tune the tube, for example per season or month, when for example in April I get an extra dose of laughing gas, and in May some smell or spring blossoms to bring me back to my 60ies hippie memories.
One of the earlier versions had an API with Twitter that made it much easier for me to tweet. I just had to think “tweet”, and hop, there where 140 characters describing what I had spotted in my 2,500 RSS feeds that I follow on a daily basis.
But now we can go a lot further
Many of you know that I am a deep expert in the works of Carl Jung, especially his Book of Dreams, The Man and his Symbols, and his work on the Self, the Archetypes, the personal and the collective unconscious
Illustration from the book: “Jung, a very short introduction” by Anthony Stevens
What we discovered with Fishbit, is that sharing as we know in Facebook, Twitter, etc is so… well, outdated. If we reflect on Jung, this sort of FB-sharing only addresses the outer shell of who we are, the ego. In many cases that ego is made up and self-created, and by no means reflecting our deeper selves and motivations. Now, with Fishbit we can tap into that power.
Now, I can share my dreams as they happen. The Fishbit sensors sense when I am entering my REM sleep, can capture my dreams, and in the preferences I can set whether I want my dream to be shared as a literal transcript, as a film scenario or as a piece of poetry.
Now, I can connect my collective and personal conscious to the grid, and share with vendors my really true subconscious needs, to they can shoot better ads to me, the target. Finally! Indeed, as my hero Frank Zappa used to say: “without deviation from the norm, progress is not possible.”
And is it not progress when now, for the first time, data, dualism, humanism and the deep unconscious merge into a exciting melting pot with unseen business opportunities on the medium and long term? I hope you share my enthusiasm for this wonderful new world. Welcome to the world of Fishbit. Welcome to my ultimate cyborg make-over.
UPDATE: obviously this post was related to it’s fishy publication date. Thanks for your reactions of concern about my health, I am doing 100% fine ;-)